Is Coaching Absolutely Neccessary?

July 15, 2009

We businessmen tend to look down at coaching.

We feel that it’s inferior to get advice from a person who is not actually doing what we do.

If you think about that, it’s in a way right.

However, I recently read about what Eric Schmidt, Chairman and CEO of Google has to say about it:

The advice that sticks out I got from John Doerr, who in 2001 said, “My advice to you is to have a coach.” The coach he said I should have is Bill Campbell. I initially resented the advice, because after all, I was a CEO. I was pretty experienced. Why would I need a coach? Am I doing something wrong? My argument was, How could a coach advise me if I’m the best person in the world at this? But that’s not what a coach does. The coach doesn’t have to play the sport as well as you do. They have to watch you and get you to be your best. In the business context a coach is not a repetitious coach. A coach is somebody who looks at something with another set of eyes, describes it to you in [his] words, and discusses how to approach the problem.

If  you have changed your mind, just like I did you can take a look at business coaching video.


Crazy Warrior Offer…

June 6, 2009

I have a special offer for the next 8 people only

And you can take a look at it here:



The Best Posts of Ryan

June 14, 2007


This is a list of the best posts made by Ryan Healy.

I know for sure that this has tons of useful information to you my clients. 🙂

Hey Ryan,

Since Janet has ruled her out, would you mind considering my trackback as the entry?


Edward Santosh

Which Is Your Ladder?

May 22, 2007

And does it really matter?

Gang, we’re on a roll here.

We’re exploring more about mindset than copywriting, web marketing, etc, etc

Now an interesting argument is put forth by Ryan Healy in his blog.

While I have my own reservations on the subject, I’d love to know what

others think about it.

Stay tuned,

Edward Santosh

Burning Your Way To Success!

May 22, 2007

Hi Gang,

Though this is a copywriting blog, I share tips on mindset from time to time as I believe it is the most important aspect in anything.

One aspect you have to take in mind is your odds of success.

Be it your business or your day job or whatever it may be, the odds of making it is pretty low, unless you are ready to burn your way. All the way!

It’s called burning your ships so much so that the only option available is to succeed.

Many successful people consider that it is the reason why they became, what they are.

Something worth remembering,

Edward Santosh

PS: is pulling in between 3 & 4 % according to the client. I am NOT happy as I believe that it shudda been 8 to 10%.

Neat Little Way To Grow Your Popularity

May 16, 2007


I just saw Ryan Healy asking a favor from his blog readers.

I like his blog and made it my favorite in Technorati.

the icing on the cake is a reciprocal act from Ryan.

I appreciate it, Ryan.

I learn a lot from you and always implement your suggestions.

Congratulation on winning the tapes from Terry Dean.

Edward Santosh

Dan Kennedy Tapes For Free – Are you kidding?

May 6, 2007


Terry Dean one of the very famous Internet Gurus, has announced in his blog that he’s giving away close to 150+ tapes to 2 persons who sends a trackback to his blog post.

Even after several days, there’s not many trackbacks appeared.

While he may be busy with something else and so he may not have approved the trackbacks to appear, there is a remote possibilty of a second option being true also.

There is a story in the direct marketing world when a veteran marketer Mike Enlow once released an advertisement offering crisp $20 bills to anyone who sends him $2.

The response was zilch. And that’s exactly the point he wanted to make.

I really don’t know if Terry is also making the same point.

Anyway, I am taking a few minutes of my time to post this and send a trackback to his post.

If I win. I’ll sure let you guys know.

Btw, Terry, if you happen to select me, I’d like to get the option B 🙂

Guys, he also asked to comment on the posts I like in his blog.

While this is a free blog hosted by WordPress, I find Terry changing his theme from semiologic to the one provided by Mike Fortin.

The second thing I appreciate in Terry’s blog is he makes no apologies to hide his beliefs.

While the current trend is to appear as politically correct as possible, I really find him different and he has an entire category in his blog sharing his beliefs.

Well, let me also come out on open.

I am a Christian. I believe that Jesus is the son of God who came to earth to die for me and rose up again.

Hey, if you have any problems accepting this, you can leave this blog post, however, I request you to accept Jesus as your personal saviour.

Oh God, a copywriter touting himself as an evangelist. Isn’t that a bit over the top?

Well, actually no.

As a Copywriter, I feel that I have to get enthusiastic about what I sell. If I am not, do you think the prospect will be interested? Not a chance.

So as a matter of fact, I don’t sell anything I don’t believe in.

I don’t write copy for anything I feel detrimental to the human psyche.

I don’t write copy for anything which I don’t honestly believe in.

I think this is a bit long for a post, however, I feel like I accomplished something.

So thank you Terry for making my day.

Gang, hang on for more tidbits,

Edward Santosh

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